A word of warning about Trustpilot Automatic Invitations
If you are allowing Trustpilot to invite your users to submit reviews you need to be very careful about who and how Trustpilot sends those invitations. The company that I work for uses Trustpilot to collect reviews from customers and recently an individual that wasn’t a customer and had no experience using our services mistakenly received an invite from Trustpilot. Technically speaking this invitation being sent was due to a minor mistake on our end and that’s one of the main reasons I want to provide this warning – so that you do not make the same mistake.
Trustpilot for a time allowed you to simply send a link to an form to invite customers to write reviews. For a few years this worked fine until they decided that they wanted to handle the review invitations themselves. Somehow they believe that by them sending the invitation instead of you – that it adds legitimacy to the reviews. We actually had a warning on our Trustpilot page for a bit after this change warning that our reviews may not be legitimate due to using manual invitations [i.e. links in our email signatures, new order confirmation emails, etc].
Continue reading
Recent Comments