If you are allowing Trustpilot to invite your users to submit reviews you need to be very careful about who and how Trustpilot sends those invitations. The company that I work for uses Trustpilot to collect reviews from customers and recently an individual that wasn’t a customer and had no experience using our services mistakenly received an invite from Trustpilot. Technically speaking this invitation being sent was due to a minor mistake on our end and that’s one of the main reasons I want to provide this warning – so that you do not make the same mistake.
Trustpilot for a time allowed you to simply send a link to an form to invite customers to write reviews. For a few years this worked fine until they decided that they wanted to handle the review invitations themselves. Somehow they believe that by them sending the invitation instead of you – that it adds legitimacy to the reviews. We actually had a warning on our Trustpilot page for a bit after this change warning that our reviews may not be legitimate due to using manual invitations [i.e. links in our email signatures, new order confirmation emails, etc].Continue reading