Trustpilot Content Integrity Team doesn’t know what a “reach around” is.

We received the following obviously fake review:

I will warn you – this paragraph will describe an obscene sexual act – for those that may not know. I am sure some people do not know what a “reach around” is. If you don’t want to read the description skip to the next paragraph. A “reach around”, in the context of this “review”, is when one man masturbates another man while performing anal intercourse with him. This is inherently obscene, no?

You would imagine that someone responsible for reviewing reports of obscene reviews at Trustpilot would be aware or at least spend the 10 seconds it would take to research the term.

It seems that Trustpilot’s Content Integrity Team doesn’t understand this and has informed me, after flagging this review, that it is in fact not obscene. I wonder how over-worked and under-paid Trustpilot Content Integrity Team members are.

It is absolutely terrifying that the people employed to review flagged content, particularly content flagged as obscene, do not understand what they are reviewing well enough to make an appropriate decision in this situation.

Come on Trustpilot, you can do better. Your failure to handle this properly is, in and of itself, obscene.


A word of warning about Trustpilot Automatic Invitations

If you are allowing Trustpilot to invite your users to submit reviews you need to be very careful about who and how Trustpilot sends those invitations. The company that I work for uses Trustpilot to collect reviews from customers and recently an individual that wasn’t a customer and had no experience using our services mistakenly received an invite from Trustpilot. Technically speaking this invitation being sent was due to a minor mistake on our end and that’s one of the main reasons I want to provide this warning – so that you do not make the same mistake.

Trustpilot for a time allowed you to simply send a link to an form to invite customers to write reviews. For a few years this worked fine until they decided that they wanted to handle the review invitations themselves. Somehow they believe that by them sending the invitation instead of you – that it adds legitimacy to the reviews. We actually had a warning on our Trustpilot page for a bit after this change warning that our reviews may not be legitimate due to using manual invitations [i.e. links in our email signatures, new order confirmation emails, etc].

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